Rising Radocano.. Sponsorship Magnet

  • Time:Nov 06
  • Written : smartwearsonline
  • Category:Article

Since entering the history of tennis through the big door last September, by winning the Flushing Meadows Open tennis title at the age of only 18, and without losing a single set in the Grand Slam tournament, young Briton Emma Raducano has been in control of the front of sporting events. Globally, sometimes from a technical perspective, as its performance is rising, and at other times in an economic context, as sponsorship contracts rain down on it.

Raducano was classified as the first British woman to win the Grand Slam in women's singles, 44 years ago, specifically since Virginia Wade won the Wimbledon tennis championship in the same category in 1977.

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Raducano's historic victory came over the promising Canadian, Laila Fernandez, the daughter of the former player in the Ecuador national football team, by 6-4, 6-3.

Raducano received $2.5 million as a reward for winning the tournament, thus automatically joining the list of the highest-paid sports this year.

Radocano also became the first in Britain, and the first ever qualifier - both men's and women's - to win a Grand Slam.

Radocano has rocketed from No. 361 on the world rankings to No. 16 in her first appearance at Wimbledon.

The Rising Raducano... Sponsorship Magnet

Last July, Raducano was the first British teenager in 42 years to reach the fourth round of all four Grand Slam tournaments, an achievement that underscores a bright future for a rising star.

Kiss of sponsors

Once she won the big title in the US Open, Raducano became a kiss for sponsors, as she signed last September a sponsorship contract with which she became an ambassador for the American group Tiffany & Co. for jewelry and precious ornaments, according to which she received about $ 2 million According to recently published reports.

This is the first sponsorship contract in its history, at a time when analysts expected it to be an orphan contract, caused by its historic victory in American soil, but it seems that Radukano will prove otherwise.

And not long after Tiffany's contract with Raducano, the French company Christian Dior appeared, requesting the care of the promising British national born to a Romanian father and a Chinese mother.

And Dior signed a contract similar to Tiffany's contract with the star Raducano, with whom the latter became its ambassador, for $ 2.5 million, according to British newspapers.

Follow-up indicates that the American companies Nike and Wilson for sports equipment will soon join the list of sponsors of Raducano, in return for huge sums.

Billion Expectations

In light of the technical boom in the level and also her strong entry into the world of sponsors compared to her age, economic reports nominated the star Raducano to quickly enter the world of billion dollars as her wealth, to join Roger Federer and Maria Sharapova.

"With potential like Radukano's, I expect it will be easy for her to reach the pinnacle of the world's highest earning tennis, I expect her revenue to reach a billion dollars quickly," Jonathan Shalit, head of the British Talent Agency, commented to the media recently about Radukano.

He added, "No one expected that Russian Maria Sharapova would reach the list of the rich in tennis, except when she reached the age of 20, and expectations were that she would be nominated for $ 325 million, but the situation is different with Radukano."