At the end of 2017, the Lincoln brand announced that it would change the strategy of naming its car models using letters, and replace them with actual car names, and with this step the automotive world witnessed a revolution that elevated the Lincoln brand to the level of focusing on the customer experience experience.
While other manufacturers continue to use alphanumeric designations to identify their models, Lincoln has chosen its own path by providing names that neatly encapsulate the car's individual characteristics and make each model unique in its own right.
For example, the Corsair luxury compact Lincoln has an adventurous spirit in its style. Young, practical and exciting, Corsair attracts Lincoln customers with a passion for discovery in a vehicle designed and precision-crafted to protect its occupants with a wide range of safety equipment and technology fitted as standard.
The latest model recently launched by the brand, the mid-size Nautilus in 2019, is considered one of the most prominent and inspiring names in telling adventure stories, as described by Jules Verne in his novels “Twenty Thousand Leagues Under the Water” and “The Mysterious Island”, with distinct graphic details of a fictional vehicle. Moves underwater called the Nautilus and owned by Captain Nemo, and this vehicle was named after the real Robert Fulton submarine, which was revealed in 1800, and its design was inspired by the French Navy's submarine "Blonjore", the model that Verne saw at the International Exhibition in 1867 in Paris (known as Expo) three years before the writing of Twenty Thousand Leagues Under the Water.
Nautilus is an apt title, closely associated with a love of exploration and the courage to venture into new places. However, this is not a conventional car, but rather a beautifully designed and executed vehicle with an arsenal of amazing features at an affordable price.
Lincoln's well-known three-row, seven-seat Aviator, which entered the Middle East market in late 2019, is directly linked to exploration of uncharted territories, and is carefully designed with contemporary family life in mind, turning every trip into an adventure for its lucky passengers throughout. the trip. Despite its luxury, it is full of fun and daring and is able to impress its occupants with its 3.0-liter V6 twin-turbo engine, which delivers 400 horsepower in its class and 563 Nm of torque as standard, in addition to the SelectShift® 10-speed adaptive transmission.
As for the aviator, Lincoln designers worked with the Detroit Symphony Orchestra, founded in 1887, to compose 25 unique sound effects for use in doorbells and other alerts, the kind of attention to detail that exploration enthusiasts will appreciate.
The Lincoln Navigator SUV, launched in 1997, is a prominent name in the automotive world, a name that resonates with automotive connoisseurs around the world. The modern Navigator is designed to be rich in great features and provide a seamless and luxurious experience that makes every journey simpler, allowing passengers to enjoy every amazing moment along the way. Suitable for exciting road trips and everyday tasks, the Navigator lives up to its name, providing an oasis of calm and protection and seamlessly guiding owners through the challenges of modern life.
The Navigator seats up to eight passengers in its glamorous cabin, which is completely upholstered in premium leather and other naturally sourced materials. The Lincoln Rear Seat Entertainment System features two 10-inch live screens, six USB ports, four 12-volt power points and a 230-volt power outlet to recharge all types of devices. Pushing the power-folding buttons of the second and third rows of seats results in a flat load floor in a flash, and the cargo area management system can be adjusted in one of four ways: as a partition, rack, flat loading deck, or locking rail When the tailgate is opened. The Navigator also has a towing capacity of 3,765 kg and its engine produces 450 horsepower and 691 Nm of torque, both of which are among the highest numbers in their class. The iconic SUV has advanced capabilities and is desirable, as everyone knows the Navigator is coming without having to announce its arrival.
Sami Malkawi, Managing Director of Lincoln Middle East, explains the brand’s naming strategy: “Our strategy in Lincoln is to name our models by knowing and mouthing the distinctive personality of each model to add a sense of individuality, reflecting the same values that are embedded in the cars by the teams that put their best effort. She put her passion, passion and thought into the design and development of these amazing models.”
Malkawi adds, “The core values of this iconic brand are warmth, humanity and the perfect identification with the driver’s personality, making any Lincoln vehicle truly unique. A name with a clear meaning adds joy to the ownership experience, which is why because of many other aspects, Lincoln is a global leader in its field. It has a long and illustrious history with cars bearing unforgettable names in its collection, including the Zephyr, Continental and of course the flagship Navigator. Each Lincoln name conveys a sense of adventure in the vast terrain, the outdoors or the high seas. The only way to properly test these unique characteristics is to drive these amazing cars.”
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