While car companies are working to modify and develop their business strategies, they also invest greatly in developing new inspiring technologies, to improve customer experience, by increasing the distances that the battery electric car is traveling.
Recently adopted plans by many car companies, to transform their fleets partially or completely to work with electricity, a hot topic for discussion, because of what is believed to be a relatively short time frame for this transformation..The challenge can be attributed to achieving the goals of this transformation for one major reason, which is the slow development in the infrastructure of electric cars (EVS) and battery -powered electric vehicles (bevs).
To survive this old thinking aside, many brands accelerated this transformation process, by investing heavily in developing innovative technological projects, centered on providing smart, common and sustainable transport solutions.This major transformation, which includes a positive change in customer perceptions, accompanied, with greater interference from governments, and technological progress, pushing towards adopting light electric cars, as a promising basis for the advancement of the concept of sustainable mobility.
And when it comes to success in the electric car market, there are many important areas, which companies must benefit from, to find their competitive advantage.To achieve success in the future, car companies will need to focus on their capabilities as the original equipment industries.
And you will need to invest in the production of their electric cars, and to enhance them by adopting new business models, and cooperation with brands or other manufacturers, which provide the required capabilities.This requires a long -term focused strategy, which is based on determining where or how the manufacturers of the original equipment want, the distinction between the proposed value and the required technological capabilities.
And Kia, is one of the brands that have undergone a great development, based on a clear vision, to become a pioneer in the shift towards electric cars.Since the beginning of the year 2020, the company presented, and began implementing its "PLAN S" strategy - through which an innovative transformation has been adopted towards electric cars, and allocated transportation solutions, to suit the advanced needs of customers, as a first step..
Then Kia began developing unique and inspiring technologies, to calm concerns related to the cost of electric cars, a lack of shipping infrastructure, and the provision of sustainable products that take into account the environment, as a second step - and all of this takes place, while discussions continue at a rapid pace about mobility in the future.
Yasser Shasbuj, CEO of Kia Operations in the Middle East and Africa, said: Before we put plans to launch the latest fleet of our cars, we gave a closer look, not only on the environmental needs, but also on people's needs.We have noticed that people's main interests regarding BEVS electric cars are based on the belief that these cars will be a greater inconvenience, when it comes to shipping and the speed of the vehicle.
Therefore, at the group level, we have developed a strategy and technologies, the basis for meeting customer desires, which address these basic challenges, so that the company exceeds the expectations of our customers..By 2026, we will have already completed the entire Bev group, of 11 new models, by adopting the global electricity standard (E-GMP).
Which will provide a unification process for the criteria and production pattern.This platform will ensure 70 % maximum speed, and it will ensure the possibility of charging the car in about 18 minutes.Regarding the showrooms in 2022, we will present to the audience Kia EV6, the model that includes the latest design of our brand, which provides customers with a high -performance transfer experience.
A large part of the success of electric cars depends on technological progress and innovation.Here, brands invest more in their research and development to produce platforms that give their models of electric cars, a larger range and a lower charging time.Not only does it exceed these obstacles, but also makes electric cars more attractive to consumers.To this end, Kia focused in particular, on the structure that will support its electric cars.
Shasbug added: At the end of 2020, the Hyundai Motor Group revealed its new E-GMP system, the platform that will serve as the basic technology of the electric cars group for our new generation..This development is the culmination of years of research and development, and provides Hyundai Motors group as a pioneer for the latest technology.
He continued: This development is an important turning point for the development of electric cars, as this means increasing the scope of driving, enhancing safety features, and providing more internal space in our cars.
But more importantly, it allowed us to provide an important transportation solution, which is a bright example of our progress and our commitment to the electric car industry..He explained: The Bevs-based electric cars, based on the E-GMP platform, can allow car designers, to follow the so-called "progressive electricity experience", and more radical innovations in favor of the comfort and safety of the driver and passengers.
It is not a secret that the auto industry is developing at a rate much faster than the environment and infrastructure, and the operations for which it was taking place.However, this situation has changed.
Where governments began to activate the road to individuals, to turn into electric cars, by creating a supportive environment for them, by providing generous incentives.This can be seen in all the countries of the Gulf Cooperation Council, especially in the Emirates, where electric car owners can enjoy the feature of free parking in different parts of Dubai, and they can apply for free Salik cards for their electric cars.
Shasbuj said: We have certainly witnessed an increase in support by governments, to create an environment that makes people more confident in buying electric cars.
This trend is part of the different sustainability goals of the governments of the Gulf Cooperation Council countries, which is part of its national agenda, such as Vision 2030 in the Kingdom of Saudi Arabia.There was a noticeable move towards creating more freight stations, especially in remote areas, which causes citizens to feel more confidence in the infrastructure available to them, instead of concern about whether their flights in electric cars are limited to a certain distance.
During the past year, e -commerce services have increased dramatically, and it is expected that e -commerce revenues around the world this year will reach 5 trillion US dollars..
The increasing people's preference for e -commerce leads to a significant increase in the growth of global transportation services provided by companies, which also means expanding fleets.From this standpoint, the pursuit of this expansion towards a sustainable direction requires drivers to shift to Bevs electric cars.However, this jump currently introduces 3 main challenges:
The ability of drivers to bear the cost of electric vehicles, the shipping time that may disrupt business flow, and anxiety from driving in the area in an area with limited charging stations.Once again, Kia was able to find a solution to all three challenges.
Shasbug said: Part of contributing to a better environmental system, certainly the international transport companies, and our responsibility as drivers in the automotive industry, is to enhance partnerships with these other companies, to encourage the shift towards the production of electric cars.
For this reason, Kia and Hyundai Motor entered into a partnership with «Jarab», the largest car reservation services company in Southeast Asia, to reduce the obstacles faced by drivers who own electric cars, by reducing the total cost of ownership.
To move forward to reduce the anxiety of the driving distance, drivers will be able to switch electronic charging batteries in the kitchen, while they are waiting to collect food requests, which also contributes to reducing the time to stop work for them.Our goal is that the transition to electric cars should be easy and smooth, and this is exactly what we are doing.
With governments paving the road to encourage individuals to turn into electric cars, provide more solutions to mobile car services, and the continuous flow of innovation from car drivers such as Kia, the basis towards a more green future, thanks to electric cars, finally approached a positive turning point.
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